The 2nd Digital Marketing for Medical Devices is designed to give Marketing Professionals in the Medical Device, Biotech, Diagnostics and Healthcare Industries the rare opportunity to discuss and benchmark with peers, where the industry is heading, how to adapt to a changing customer profile and new communication channels and benefit from a fully integrated marketing approach. It will be a MUST ATTEND for these organisations.
18 experts from leading companies such as Zimmer, Medtronic, Mölnlycke, American Medical Systems, Smith Medical, and B. Braun share best practices and vital information how to create and implement a successful digital marketing strategy, align sales and marketing and leverage emerging opportunities.
The medical device industry is often perceived as lagging somewhat behind other industries in areas related to digital marketing, mobile optimization, social media and branding. But with cheap products from China flooding the market, there is a lot of pressure on marketers to review their strategies and ensure maximum reach, while creating brand loyalty to increase sales! This Summit will focus on an integrated marketing approach providing useful tools, hands-on advice and strategies that have worked to overcome common pitfalls. Through interactive workshops, roundtables, panel discussions and case studies participants can enhance their skill set and learn how to overcome their challenges with regards to social media, content & website management, demonstrating ROI, iPad implementation, elearning, analytics, customer engagement and more!
About ExL Events
ExL Pharma, a division of ExL Events, Inc., is the industry leader in developing innovative, educational conferences that serve the pharmaceutical and allied healthcare communities in the United States, Europe, Latin America and various markets. Behind our diverse pharmaceutical event portfolio, ExL’s experienced team conducts extensive market research and targeted outreach. The results translate into innovative, high-quality events designed to exceed the dynamic informational and networking needs of specific audiences and working groups.
ExL Pharma conference platforms facilitate the exchange of critical information between industry executives and suppliers who support their scientific and commercial goals. Our events are the preferred resource for industry professionals seeking important information and networking opportunities with a clear delineation between content and commercialism.