A newly published research study examining only marketing directed at children on the interior and exterior of fast food restaurants has found that the majority of black, middle-income and rural communities are disproportionately exposed to such marketing tactics.
In the United States, fast food is the second-largest source of total energy in the diets of children and adolescents.
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The study has been authored by Punam Ohri-Vachaspati from Arizona State University; Zeynep Isgor, Leah Rimkus, Lisa M. Powell, and Frank J. Chaloupka from the Institute for Health Research and Policy at the University of Illinois at Chicago; and Dianne C. Barker from Barker Bi-Coastal Health Consultants, Inc. in Calabasas, California.
The analytic sample used in the study is part of the Community Obesity Measures Project of Bridging the Gap, a nationally recognized research program funded by the Robert Wood Johnson Foundation.