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Commercial Effectiveness Of Pharmaceutical Sales And Marketing Conference, 27-28 August 2012, Boston, MA

This August, will host today’s and tomorrow’s pharmaceutical sales and marketing leaders in discussing changes happening on all sides of industry and how they are changing the nature of an effective sales and marketing role for pharmaceuticals and biotechnology. Held over August 27th and 28th in , MA, the seat of America’s pharma industry, evolving sales and marketing methods will be explored, making new and adapted methods more familiar and strategic. We are no longer seeing enormous sales teams visiting doctors’ offices across the country, as many physicians are now taking steps to reduce or sometimes eliminate the time spent meeting with representatives from industry. In today’s environment, methods and strategies need updates.

Dwindling pipelines, or pipelines that are now filled with more specialty pharmaceuticals targeting smaller populations, healthcare reforms putting pressure on industry to reduce the costs of drugs, increasing demands from payers for evidence, as well as considerable consolidation in the industry have all played parts in the shift in effective pharmaceutical sales and marketing. Sessions over the two-day agenda delineate challenges as well as how to overcome them. Key topics will include the past, present and future of the sales and marketing business model, pharmaceutical sales and marketing strategies for efficiently engaging access to physicians, getting past the challenges of a shrinking pharmaceutical sales force and implementing a specialized sales force – key account management.

Keynote presentations will focus on high-level strategies, setting the groundwork for the conference program. Case studies will highlight innovative programs that organizations have put into place, which are seeing results in establishing better connections with patients, healthcare providers and other stakeholders. Panel discussions and breakout sessions will allow for both formal and informal dialogue between presenters and attendees, ensuring all participants have their questions answered. For full details and/or to register for the of , visit http://www.q1productions.com/RxSalesMarketing.

Presenting Organizations to include: Accredo – a Division of Express Scripts, Actelion Pharmaceuticals, Allergan, Ascent Pharma, , Inc., , Biogen Idec, Boehringer Ingelheim, CSL Behring, McGuireWoods LLP, MD Mindset, Millennium: The Takeda Oncology Company, Morgan, Lewis & Bockius LLP, Myriad Genetic Laboratories, Sanofi, TherapeuticsMD


About the Organizer
Q1 Productions designs and develops webinars, training courses, conference programs and forums aimed at specifically targeted audiences in order to provide strategic and timely information. Through a rigid production process focused on end-user research and design, our team is able to understand the immediate business concerns of today’s leading executives. Whether focusing on new or pending legislative issues, enhanced business processes or technologies that will drive efficiency and customer service, our programs provide solutions to the urgent needs of our attendees. Visit http://www.q1productions.com