Interview: Why Long-Term Care Facilities Need To Embrace Change, Long-Term Care CXO Summit, 28-29 January 2013, California
Interview with: David Rubenstein, Chief Operating Officer, AdCare Health Systems
“Do not be static”, is the message that David Rubenstein, Chief Operating Officer at AdCare Health Systems wanted to convey to long-term care (LTC) facility directors. The healthcare industry is changing, and facilities have to embrace that to take advantage of business opportunities, he commented.
Ahead of the marcus evans Long-Term Care CXO Summit Spring 2013, in Los Angeles, California, January 28-29, Rubenstein exchanges his ideas on ensuring a LTC facility is patient centered and evolving with the industry.
Q: How can LTC facilities build a person-centered culture?
DR: It is important to remember that we do not make products in this industry, but take care of people. A lot of facilities get wrapped up in numbers, rules and regulations, but at the end of the day, our job is to take care of people. I always encourage management to walk the floors of their facility every morning before they go to their office and start dealing with all the technical issues, to keep that person-centered focus.
Q: How is culture change best done? What do employees resist the most and what is the way around it?
DR: Most people get into a rhythm of doing things the way they have always done. The problem is that the healthcare industry is constantly changing, whether it is the regulations, referral sources or the types of residents we admit. The facilities that do not embrace change are those that typically end up having problems or cannot achieve their goals. They will not achieve them if they do things the way they did ten years ago. LTC facilities need to be ahead of the curve. We encourage folks to adapt their policies and procedures, so things are not static.
For employees to embrace change, the leaders must spend a lot of time communicating and explaining the game plan. Too often they send out budgets or expectations, without explaining the rationale behind them.
Q: How could LTC facilities be more profitable? What opportunities can they capitalize on at the moment?
DR: Each facility needs to assess every department, expenditure, and resident before they come in. The margins in this business are not so large that they can overlook some expenses. Establishing par levels and expectations for supplies and commodities, such as food, could prove effective. There is also value in outsourcing certain services, housekeeping and laundry for example, to specialists who can do a better job.
It is important to be as efficient as possible on the expense side, and to ensure that the facility is able to attract residents.
Q: How will President Obamaís re-election impact the LTC industry?
DR: All aspects of healthcare are going to be affected. The nursing home industry is the smallest sector of the healthcare budget, and we have gone through some radical adjustments in the Medicare payment rates over the last few years. We need to meet with our state leaders and lobbying groups to make sure they understand that right now a nursing home is the lowest cost alternative for a patient who needs the services we provide.
Interview by: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division
About the Long-Term Care CXO Summit Spring 2013
This unique forum will take place at the Westin Long Beach, Los Angeles, California, January 28-29, 2013. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on Accountable Care Organizations, reimbursement maximization, staff recruitment and retention, and electronic medical record implementation.
Please note that the Summit is a closed business event and the number of participants strictly limited.
About marcus evans Summits
marcus evans Summits are high level business forums for the worldís leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings. For more information, please visithttp://www.marcusevans.com