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Looking healthy more important than looking intelligent for leaders

People look for candidates with a healthy complexion when choosing a leader, but don’t favor the most intelligent-looking candidates except for positions that require negotiation between groups or exploration of new markets. These results are published in the open-access journal Frontiers in Human Neuroscience.

[Example of the 4 Face Types]
This image was created by independently manipulated high and low signals of health and intelligence.
Credit: Spisak, B. et al Front. Aging Neuro (2014)


A face for all seasons: Searching for context-specific leadership traits and discovering a general preference for perceived health.

Front. Hum. Neurosci., 05 November 2014 | doi: 10.3389/fnhum.2014.00792. Authors: Brian R. Spisak, Nancy M. Blaker, Carmen E. Lefevre, Fhionna R. Moore and Kleis F. Krebbers