While feelings of disgust can increase behaviors like lying and cheating, cleanliness can help people return to ethical behavior, according to a recent study by marketing experts at Rice University, Pennsylvania State University and Arizona State University. The study highlights the powerful impact emotions have on individual decision-making.
People showing disgust
Credit: thinkstockphotos.com/Rice University
Study: “Protect Thyself: How Affective Self-Protection Increases Self-Interested Behavior”