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People more likely to lie and cheat when disgusted whereas cleanliness promotes ethical behavior

While feelings of can increase behaviors like lying and cheating, can help people return to , according to a recent study by marketing experts at , and . The study highlights the powerful impact emotions have on individual decision-making.

[People showing disgust]
People showing disgust
Credit: thinkstockphotos.com/Rice University


Study: “Protect Thyself: How Affective Self-Protection Increases Self-Interested Behavior”

Rice University