Is it better to tell people about the harms of certain health decisions or about the benefits of positive health related decisions? Studies that delve into this very question have differing results, however, a new paper just published by Cornell Food & Brand Lab in Nutrition Reviews, finds that the type of health messaging that is most effective might vary depending on certain characteristics of the target audience.
‘Evoking fear may seem like a good way to get your message across but this study shows that, in fact, the opposite is true — telling the public that a behavior will help them be healthier and happier is actually more effective,’ says lead author Brian Wansink, PhD director of the Cornell Food and Brand Lab.
Credit: Daniel Miller
Brian Wansink, Lizzy Pope DOI: 10.1093/nutrit/nuu010 4-11 First published online: 18 December 2014