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Twitter helps smokers kick the habit, UCI-Stanford study finds

Hybrid approach combines automated messages with platform

Cornelia Pechmann, University of California - Irvine
Cornelia Pechmann, professor of marketing in UCI’s , has found subjects in had much higher rate of success when exposed to social media messages that encourage them to share feelings and experiences with others.
Credit: Daniel A. Anderson/UC Irvine


Pechmann and her team are currently working on a follow-up study involving Latino smokers.

University of California – Irvine